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A company specializing in research and development, production, and sales of popcorn

Hubei JiLi Food Co., Ltd. is a professional enterprise engaged in popcorn research and development, production and sales. With 27 years of development and independent innovation, the company has built a large-scale intelligent automatic production line with substantial production capacity. We currently have four production facilities: three in Chinese mainland, one overseas, and a global research and development center located in Melbourne, Australia.

Since its establishment, the company has always adhered to the business strategy of "quality first, output second", and maintained strict control over product quality. We have obtained ISO, HACCP and BRC certifications, and are recognized as a high-tech enterprise in the popcorn industry.

Our flagship brand "Marswell" has gained wide recognition among consumers at home and abroad since its launch. The products are now available in nearly 100,000 supermarkets, including China Resources, Wumart, Walmart, Sam’s Club, Fat Donglai, Jiajiayue, Zhongbai and other well-known chain brands. Meanwhile, the brand has achieved a strong presence in e-commerce. Our sales perform well on major traditional e-commerce platforms such as Tmall and JD.com, and we have established strategic partnerships with new retail platforms including Meituan, Hema, Pupu, and Dingdong Maicai.

Starting from 2024, Marswell has accelerated its global market layout. With reliable quality and strong innovation capabilities, the brand has successfully entered markets including Hong Kong SAR of China, Southeast Asia, South Korea, Central Asia and Italy.

2025 marks a new year of quality and innovation for Marswell. Relying on 27 years of professional experience in popcorn production and nearly 10 years of technological research and product development, JiLi Food has launched an intelligent popcorn vending machine project, achieving an innovative breakthrough in the industry.

The launch of intelligent popcorn vending machines helps promote digital transformation and unmanned operation, diversifies popcorn sales scenarios, and reduces labor and rental costs. More importantly, these devices have been deployed in remote mountainous areas across the country, bringing warm and fresh popcorn to more local consumers.

In the future, Marswell will continue to focus on technological innovation and industrial upgrading to enhance core competitiveness, promote the intelligent transformation of production equipment, and improve production efficiency and product quality. Adhering to the concept of innovative development, the company will continuously optimize product quality and service level, and provide consumers with more convenient and enjoyable food experience.

27 years

Experiences

100000 +

Supermarkets

17000 ㎡

Factory Area

Production Factory

FACTORY SCENE

Factory Scene

CERTIFICATIONS

Since its establishment, our company has always adhered to the business strategy of "quality first, output second", strictly grasping product quality, becoming the highest certified enterprise in the industry through ISO, HACCP and BRC certification, and also the first high-tech enterprise in the industry.